IN IT TO WIN IT BY ANDREW MACGREGOR
‘Paper is my material of choice nowadays, and I have come to really appreciate its capacity to take any given form. It’s an incredibly flexible material that in recent years has taken centre stage in modern visual communication, and it’s a privilege to be a part of that.’ Andrew Macgregor
The Book Club is excited to present an exhibition by Andrew Macgregor, inspired by and taking place during the London 2012 Olympics. The ground floor bar has been transformed with Olympic themed installation pieces, constructed entirely out of paper. Macgregor has referenced vintage Olympic posters for this project, using their iconic visual language as a foundation. The colourful handcrafted installations are mounted and ceiling hung to creating a real sense of energy and drama. This is the first time The Book Club has worked with such a large scale 3D artist.
For this particular project, Macgregor has drawn influence from artists such as Peter Blake who is most famously known for the sleeve he created for the Beatles album, Sgt. Pepper’s Lonely Hearts Club Band. Dabbling in pop art, his creations were often vivid and eccentric. As well as Blake, Macgregor has looked to Herbert Bayer’s art, which spanned many forms and he was considered to be the last living member of the Bauhaus art movement.
Macgregor also cites Bob Peak, Otl Aicher, Max Bill, Per Arnoldi, Yong Seung-Choon, Alan Fletcher and Milton Glaser as inspiration for In it to win it.
Andrew Macgregor lives and works in London. His work spans illustration, paper sculpture and art direction.After graduating with a BA Hons in Illustration at Middlesex University, he went on to win his first commercial client in 2005. With his career blossoming, he began illustrating for Miss Selfridge, which led to him producing large-scale works for their summer fashion press show at the Royal Academy. He soon followed his interest in working three-dimensionally and assisted fashion set designer Andy Hillman, working with clients such as We Are Replay, Vogue and The B Store, creating large-scale sets, window displays and props. In recent years, his love for working with paper on a three-dimensional level has shown incredible results. His graphic style is built on his interest in people, nature, typography, pattern, colour and installation. His portfolio boasts clients such as Saatchi & Saatchi, The Guardian, GQ, Mazda and Uniqlo.
Extended client list
Saatchi & Saatchi, The Guardian, GQ, Mazda, Uniqlo, Wired magazine, Oxfam, ASOS, Chopard, Lacoste, ODD, The Observer, Getty, Tim Walker & Hillman studio, Vogue, House magazine, American Express